Wednesday, November 14, 2012

GSK Job: Brand Manager, Panadol

Job Title Brand Manager, Panadol
Location – Town / City ilupeju
Location – Country Nigeria
Reporting To (Job Title) Senior Brand Manager
Type of position Permanent
 Job Advert
Job Purpose/Scope Responsible for the initiation, planning, implementation, control and co-ordination of the volume driving and market share-gaining activities designed to sustain the assigned Brand as a veritable asset delivering outstanding value and enhancing profitability of the brand in line with Company’s overall profit and portfolio objectives.
Key Responsibilities -To develop annual Brand marketing strategies and plans
-Monthly Brand reviews with detailed information on Brand marketing objectives in accordance with overall Brand strategy.
-To monitor competitive strategies, advertising and positioning platforms with a view to constantly ensuring continued uniqueness of the Brand positioning.
-To prepare Agency briefs and subsequent evaluation and assessment of Agency creative proposals.
-To evaluate, in conjunction with the Senior Brand Manager each stage of the development of advertising materials/creative proposals before final approval by the Marketing Director.
-To report periodically on all activities undertaken by the Brand and competitive brands.
-To prepare connection Brief for the brand, giving guidance regarding advertising budget appropriation by media.
-To constantly monitor advertising budget ensuring adherence in line with approved plans.
-To work with the field Sales team to ensure that all outdoor hoardings and posters for the Brand are in good condition and that hoardings strategically located.
Qualifications, Experience -First Degree in any disciplne.
-Minimum of 3 years brand management experience in a top tier global FMCG company.
Competencies -Excellent verbal and written communication skills in English.
-Outstanding interpersonal and organizational skills.
-Strong leadership skills.
-Commercial mindset
-Analytical and numerical ability
-Integrity and flexibility
-Effective team player
Apply Now